
RARE Starbucks THANKS Indianapolis TEST Card Only Available 60 days in 2009
Description
RAREST of the Three 2009 Test Cards - "THANKS".In 2009 Starbucks decided to test out "Occasion" cards to add to their gift card program.Up to that time Starbucks ad not released cards for special personal occasions Fearing the potential of a release failure, Starbucks did not want to go nationwide, or into a large and noticeable market with this test. So they chose a 2 month period in Indianapolis, Indiana to check to see the acceptance of a Happy Birthday, Thanks and General Appreciation card.THANKS was changed to THANK YOU for the national release a year later.Happy Birthday was released as-is, with a color change from purple to silver on the back.The General Appreciation or "Just For Fun" card was rejected altogether and never released However for some reason, the THANKS card appears to be the rarest of the three at this time.Press release from Starbucks Stores in the greater Indianapolis market have been selected to participate in the Starbucks Occasion Card test beginning June 30. Three additional Card facings will be tested: Happy Birthday, Thank You and General Appreciation. The test will run through Aug 31, 2009".We now know what the "test" provided the marketing people of Starbucks. "Thanks!" wasn't sincere enough, but "Thank you" was/is. The new version (called Thank you) was released nationwide on May 4th 2010. The Card shows a simple drawing of a hot cup of coffee with the word "Thanks!" (Condition: Brand New)